Meet the Leadership



David Kissel
President & Chief Executive Officer
With a career of accomplishment in building brands through innovation, Dave Kissel brings award-winning expertise to the role of President and CEO of InStadium. Mr. Kissel has held leadership positions at a variety of agencies in media planning, marketing strategy, social media, and brand activation.

Recently, Mr. Kissel helped create and grow Omnicom’s premier social media agency, Zocalo Group, from start-up to a multi-million dollar agency, securing AOR assignments from Nissan, Dell, DuPont, and others. Previously at DDB Chicago, the largest office of the world's most awarded global advertising network, Mr. Kissel led the agency's two largest businesses, McDonald's and State Farm. Mr. Kissel oversaw State Farm’s marketing communications plan and process, and his team's campaigns earned a 2008 Effie Award and an International Advertising Federation award. Also at DDB, Mr. Kissel helped set McDonald’s marketing strategy, including brand marketing, promotional events, and sports sponsorships. He also led the U.S. launch of the DDB-created “I’m lovin’ it" campaign, which helped McDonald’s earn AdAge’s 2004 Marketer of the Year award. Mr. Kissel has a B.S. in Journalism from the University of Illinois at Urbana-Champaign and is a member of the Aji Network, and the Economic Club of Chicago.


Barrett Davie
Executive Vice President and Founder
Barrett Davie’s knowledge and understanding of the sports venue economic model and his leadership in the creation of new revenue streams for the sports industry drove the development of the nation’s first national in-venue advertising network, the InStadium Alliance.

Mr. Davie led InStadium's organization, capitalization, and development, as well as recruited a world-class group to the company's Boards of Directors and Advisors. Mr. Davie also co-founded and operated TheD3Group, assisting Chicago-based start-up companies with operational, legal, and financing matters, leading to several venture capital investments. Mr. Davie has a B.A. in History from Tulane University, where he played football for the Tulane Green Wave, and a J.D. from The Chicago-Kent College of Law. Mr. Davie previously practiced corporate law and sits on the boards of a number of organizations and operating companies.


Kyle Woods
Vice President, Finance
Kyle Woods brings over 15 years of progressive financial experience and operational leadership to InStadium. His experience ranges from running all aspects of a corporate-owned business to constructing financial models, building back-office infrastructures, and working with external capital providers in start-up ventures.

As the General Manager for a corporate-owned Culligan Water treatment distributor, he achieved award-winning revenue growth. Woods then worked in Finance at InStadium, where he helped secure outside financing and advertising rights to InStadium’s professional and collegiate sports venues. He then left InStadium to serve as the Vice President of Finance and Controller for The Wall Street Journal Office Network, a private equity-backed state-of-the-art digital media company, where he built and managed an accounting and finance infrastructure necessary to support 1,300 digital billboards. Woods then returned to InStadium as the Vice President of Finance. Woods is also the Co-Founder of Supreme Financial Management, which specializes in providing accounting and financial services to law offices.

Kyle Woods passed the CPA exam and graduated from Miami University with a B.S. degree on Accounting and Finance, and from The University of Notre Dame Mendoza College of Business with a Masters in Finance and with Magna Cum Laude honors. He resides in Park Ridge, IL with his wife Beth and three daughters.


Karlin Linhardt
Chief Marketing Officer
Karlin Linhardt brings solid experience to InStadium, based on 27 years of marketing, media, and business leadership for several blue-chip companies and advertising firms.

He recently served as executive consultant for strategic planning/marketing development for Dolan Media Company, a leading provider of business information and professional services to the legal, financial, and real estate sectors. Previously, Mr. Linhardt was the Executive VP of Marketing for Buffets, Inc., a $1.5 billion restaurant company headquartered in the Minneapolis/St. Paul area. Prior to Buffets, Mr. Linhardt worked for McDonald’s Corporation for 10 years, where he led marketing for key consumer targets (Young Adult; Youth & Family), core equity products (Big Mac; Happy Meals), and key initiatives (Dollar Menu value platform; U.S. Olympic marketing). Mr. Linhardt also helped lead critical relationships with Walt Disney, Mattel, Hasbro, and Wal-Mart. Prior to McDonald's, Mr. Linhardt spent 9 years with Anheuser-Busch, leading the regional marketing teams in Chicago and New York. Mr. Linhardt began his career with two major advertising agencies: DMBB-New York, and Campbell-Ewald-Detroit. He holds a B.S. in Journalism from the University of Missouri-Columbia.


Bill Gorski
Strategic Advisor
Bill Gorski has spent more than 20 years helping Fortune 500 companies build brands, manage customer relationships, and improve ROI on marketing investments.

He is a senior marketing executive who understands the importance of strong brands and is a pioneer in both Digital and Direct Marketing communications channels. Mr. Gorski is a change agent who built high-performance teams, developed new capabilities and stimulated significant revenue growth while holding leadership positions at agencies OMD, DraftFCB and Digitas. He has had the opportunity to work with many fantastic clients in virtually every business category. His deepest experience is in Automotive, Financial Services and Healthcare but he has worked with clients in QSR, packaged goods, technology, retail, travel, education and insurance categories. In addition to roles in agency leadership, Mr. Gorski served as Chief Marketing Officer and Online Business Leader at Sears Automotive Division and has held key positions at Fidelity Investments, Ford Motor Company and Toyota. In these roles, Mr. Gorski focused on innovative ways to engage customers through the use of media, advertising, promotions, shopper marketing and CRM. Mr. Gorski has a B.B.A. from Northwood University.


Jack Valente
Senior Vice President, National Business Development
A seasoned advertising and marketing executive, Jack Valente has had the unique opportunity of working in the New York, Southern California, Chicago, and Detroit ad markets working on blue chip accounts at some of the top companies in the US. He brings unique perspective from both the media agency and media partner side of the business to InStadium.

Prior to joining InStadium, Valente led the automotive planning teams at Mindshare New York, where he worked with Jaguar, Land Rover, and Mazda. Valente, as VP Sales Manager at ESPN's Detroit office, worked with brands such as GM, Ford, Chrysler, Goodyear, Progressive, and P&G. Before that, he served as Mediaedge's Managing Partner in their Irvine, CA office. Valente moved the business to Detroit and worked on all Ford business, including Ford of Canada, Ford Customer Service Division, Land Rover, Jaguar, Volvo and all Dealer Associations. Prior to joining Mediaedge, he ran all facets of the McDonald's media account at DDB Chicago. Additional accounts and agencies for which Valente has worked in a senior role are Bozell (Taco Bell), Bates (Hyundai), Y&R (Westin Hotels, Suzuki Motorcycles, KFC and Mexico Tourism), Needham Harper (Honda), and Y&R (Pabst Beer, General Foods). Valente holds a Bachelor of Science in Communication Arts from St. John's University in Queens, NY.


Robert Sherry
Senior Vice President, National Business Development
Robert Sherry brings more than 25 years of experience in business development and media sales and marketing to InStadium. He is a proven builder of businesses across a wide spectrum of media and entertainment properties.

Prior to joining InStadium, Sherry led integrated media sales teams at Time Inc., Businessweek, Reader's Digest, Primedia, and SnagFilms, among others. Sherry also founded a branded entertainment agency that partnered with Fox, Viacom, and other clients to produce sponsored entertainment programming. Additionally, Sherry has held senior executive roles at several successful digital startups, including Valueclick. Throughout his career, Sherry's broad multimedia experience has led him to collaborate with leading national brands and their agencies to build innovative, high-impact media programs to meet their specific marketing needs. Sherry holds a B.A. In English Literature from Georgetown University.


John O'Neill
Senior Vice President, National Business Development
John O’Neill brings more than 30 years of senior level television industry sales and management experience. In his most recent role as Director of Sales at the NHL, O’Neill developed the sales organization for the NHL Network, resulting in over 65 charter advertisers and the maintenance and growth of league advertising revenues.

He was instrumental in introducing multi-year corporate partners to the league to include integrated immersions into the NHL Winter Classic, All-Star Game, and Stanley Cup Playoffs with both VS and NBC Network positions. In addition, he helped the transition of the media assets of the NHL to the NBC Sports Group, with their recent 10-year broadcast rights agreement.

Before the NHL, O’Neill created the sports sales division for DirecTV, focusing on NFL Sunday Ticket and CBS’s Mega March Madness, while introducing the first interactive mosaic screen association with the USGA and ESPN's telecasts of the U.S. Open Golf Championship. O’Neill also served 10 years as Manager, Media and Marketing Partnerships at FOX Sports Net, developing the three distinct national unwired Home Team networks featuring MLB, NBA, and NHL. He began with CBS and then served as Manager Daytime Sales for ABC.

John has a BA from Boston College in economics and history and is on the advisory board of 'The Big Assist', a mid-summer exhibition of NHL, AHL, European League, NCAA, and USHL players who are native to or train in the southern CT/NYC area to raise funds to support the quality of life of individuals with spinal cord injuries.


Eric Smith
Vice President, Network & Program Operations
Eric Smith, who joined the company in 2011, brings 15 years of amateur, collegiate and professional sports sponsorship sales and management perspective to InStadium's venue operations group.

Prior to joining InStadium, Mr. Smith spent ten years working in Major League Soccer, where he oversaw record sponsorship sales growth at D.C. United and, most recently, the Chicago Fire. While at the Fire, he was a part of the management team that opened the club's soccer specific stadium, Toyota Park, in 2006 and lead the effort to secure Best Buy as the team's first-ever jersey sponsor in 2008. Before his time with the MLS, Mr. Smith held sales and sales management roles at Host Communications in their collegiate and high school sports marketing divisions. He has a B.S. in Commerce from the University of Virginia.


Pat Coyle
Vice President, Audience Platforms
Pat Coyle has been innovating at the digital edge of team sports for the past 15 years. From the birth of the Web in the mid 1990’s, through the emergence of social media, and up to today as mobile is taking center stage, Pat has been analyzing and experimenting with new technologies, studying fan behaviors, and uncovering new ways to attract, engage and monetize fans.

Pat broke into sports back in 1997 when he joined the Indianapolis Colts as Director of Marketing. During his tenure he helped the franchise achieve 4x growth in digital sponsorship revenues and established the Colts as a valuable marketing partner for sponsors. Under his watch the team broke new ground in social media with the first-of-its-kind, team-branded online fan community, MyColts.net and the (still) one-of-a-kind Colts-branded high school site, MyIndianaFootball.com. Pat left the Colts in 2008 to form his own consulting firm, Coyle Media. Since then Pat has counseled dozens of sports properties across the NFL, NBA, NHL, NASCAR, PGA TOUR, NCAA and beyond. During this time his Sports Marketing 2.0 conferences have catalyzed the industry, and helped to establish Pat as a leader both in the U.S. and abroad.


Reggie Riley
Chief Revenue Officer
Reggie Riley brings 20+ years of ad industry experience to the InStadium team. Reggie’s track record was built on successful sales and business-building at blue-chip media companies, including Google and The Wall Street Journal. Most recently, Reggie was the strategic revenue leader for Google’s Financial Services and Insurance categories, where he delivered double-digit sales growth for more than two years.

Prior to Google, Reggie managed high-performing multi-media sales teams for the Wall Street Journal properties (Dow Jones) in both Chicago and Dallas, and for Time Inc.’s Fortune Magazine Group. Riley began his career managing accounts for two of the most innovative Chicago ad agencies: Hal Rinley & Partners, and Ogilvy & Mather. He holds a BA in English from the University of Dayton.

Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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