InStadium Blog

Teams Meet to Future Proof their Franchises
February 4, 2014 by Lee Syrjanen
From left to right: Danielle Maher (InStadium), Ted Dalton (Boston Celtics), Pat Coyle, (InStadium), Carlissa Henry (Phoenix Suns), Kevin Blue (Stanford University), Bill Anderson (AmpThink), Rod Meadows (Minor League Baseball), Chris Parker (Nashville Predators),...
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November InStadium Insights - Reach Building Machines
December 3, 2013 by Lee Syrjanen

We hope that your Thanksgiving was grand! If you happened to miss it, take a look at the November issue of our newsletter. November's issue focused on why sports venues are great reach-building machines.


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InStadium's Pat Coyle Moderates Panel at Ivy Sports Symposium
November 22, 2013 by Lee Syrjanen
Pat Coyle, VP Audience Platform moderated a panel discussion, "In-Stadium Innovations," at the Ivy Sports Symposium at Harvard Law School today.

The discussion focused on the...
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October InStadium Insights
October 25, 2013 by Lee Syrjanen

Wednesday the October issue of our newsletter was sent out. In case you missed it we've posted a link where it can be viewed. This month's focus: Viewer State of Mind.


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Reggie Riley Joins InStadium as Chief Revenue Officer
October 23, 2013 by Lee Syrjanen
Chicago (October 23, 2013) - InStadium is pleased to announce the hiring of senior ad industry executive Reggie Riley as the company’s Chief Revenue Officer. Mr. Riley will lead business development and sales initiatives from the company’s Chicago headquarters. ...
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InStadium Hires Pat Coyle as Vice President of Audience Platforms
October 15, 2013 by Lee Syrjanen
Chicago (October 15, 2013) - InStadium is excited to announce its recent hire of Pat Coyle, who is moving from the role of Senior Strategic Advisor to the full time position of Vice President of Audience Platforms. Within this role, Coyle will lead InStadium’s...
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Pat Coyle Joins InStadium as Senior Strategic Advisor – Fan Experience
April 23, 2013 by Karlin Linhardt
Chicago (April. 23, 2013) – Pat Coyle has joined InStadium, a national digital video network of professional and collegiate sports venues, as Senior Strategic Advisor – Fan Experience. Coyle brings more than 15 years of industry leading experience innovating on the digital edge of team sports in...
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John O’Neill Joins InStadium as Senior Vice President, National Business Development
January 29, 2013 by Mike Smith

Contact: Michael Smith



Chicago (Jan. 29, 2013) – John O’Neill has joined InStadium, a national digital video network of professional and collegiate sports venues, as Senior Vice President of...
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The Emperor Has No Clothes, But If He Did We Would See Them On TV
January 23, 2013 by Karlin Linhardt, CMO, InStadium

When Nielsen issued their most recent Cross-Platform report, and showed that most TV watching is done in real time on the home set (90%), we at InStadium were not surprised:


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Meet The New Boss (TV). Same As The Old Boss.
November 16, 2012 by Dave Kissel, President & CEO, InStadium

Nielsen just issued its Cross-Platform report for 2nd Quarter 2012.  It's their study which serves to quantify what and how much media is consumed "cross-platform," in this case video watched on TV sets, DVRs, mobile devices, tablets and...
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MediaPost MediaDailyNews: "InStadium Uses Jumbo Screens As Ad Network"
October 25, 2012 by Mike Smith

Today's edition of MediaPost's MediaDailyNews includes a feature written by Karl Greenberg titled "InStadium Uses Jumbo Screens As Ad Network." In the article, Greenberg details...
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MediaPost Guest Editorial by Dave Kissel: "Chasing Reach, but Getting Frequency"
September 14, 2012 by Mike Smith

InStadium President & CEO Dave Kissel is featured in MediaPost's Media Daily News Commentary today. His editorial is titled "Chasing Reach, but Getting Frequency," detailing the challenges marketers face in today's television media climate and what this means for the landscape going...
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Where High School Football Is King, The Stadium's Screen Is Now King-Sized
September 4, 2012 by Dave Kissel, President & CEO, InStadium

Texas has long been known as the country's hotbed for high school football passion; it's where "Friday Night Lights" are a way of life and some people drive hundreds of miles to see the games.  Heck, Texas' small towns and small schools love football so much they field 6-man...
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Feels Like The First Time
August 21, 2012 by Dave Kissel, President & CEO, InStadium

I was catching up recently with an old friend and former colleague Todd Kirby (@tklius), who now leads strategic planning and research for the media agency Spark Communications. Todd's a Michigan alum and a huge sports fan, and he was telling me about his upcoming plans to take his...
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Robert Sherry Joins Instadium as SVP, National Business Development
August 16, 2012 by Mike Smith

FOR IMMEDIATE RELEASE                                         ...
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A Look at Indexing the Fan Experience in the Stadium
July 11, 2012 by Mike Smith

Engagement in the stadium is dependent upon the quality of the fan experience. Luckily for marketers, sports teams hold the fan experience in the highest regard; the fans are the lifeblood of the organization, the ultimate benefactor. In line with this philosophy, each fan culture is...
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America's Pastime
July 3, 2012 by Dave Kissel, President & CEO, InStadium

While we at InStadium continue to focus on the future of sports and its impact on marketing and media, John Rowady's recent article well frames the powerful roots of America's love affair with our favorite pastimes:


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Cynopsis Sports Media Selects InStadium’s Barrett Davie as a Finalist for Marketer of the Year
June 27, 2012


Contact: Kate Boonstra


Chicago, IL...
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InStadium Offers Alternative to TV
May 29, 2012

For Immediate Release


As TV Viewership and Reach Decline, InStadium Offers Compelling Alternative

Digital video network company launches awareness campaign;

touts high-impact, high-quality reach...
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Fans Want More. Are We Ready to Give It to Them?
April 26, 2012 by Barrett Davie, EVP & Founder

I attended a great conference in NYC yesterday, the Cynopsis Sports Business Summit. The message was loud and clear that the fan/audience/targeted consumer is more engaged and consuming more sports-related content then ever. Importantly, the numbers show that these people represent a...
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InStadium Brings on Jack Valente as SVP, National Business Development
February 21, 2012


Contact: Kate Boonstra


Chicago, IL – February 21, 2012 – InStadium,...
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Here We Are Now, Entertain Us!
February 15, 2012 by Barrett Davie, EVP & Founder

Calling all "Guardians of the Fan Experience," you know who you are!  I think we need to chat.


Having just spent the last 36 hours with the sales and marketing departments of five different professional sports teams, and with countless...
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Thinking About the Super Bowl Outside of the Box (of the Living Room)
February 10, 2012 by Karlin Linhardt, CMO, InStadium

Well, the numbers are in for the latest chapter of our annual secular holiday, The Super Bowl.  A record audience of 111.3 million people tuned in for the game, and for our annual celebration of advertising creativity.  Whether this year’s commercial crop stands up to...
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When Crying Can Lead to Buying
January 18, 2012 by Dave Kissel, President & CEO, InStadium


Now that the video of the Packers fan's hysterical reaction to her team's playoff loss has gone viral, the logical question of "Is this real?" is valid....
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Enter "The Influencer"
January 17, 2012 by Barrett Davie, EVP & Founder

Over the last several years, InStadium has focused more and more research on the effectiveness of marketing programs that run in-venue.  The most important aspect to the brand and agency community has been a need to deliver apples-to-apples comparisons between strong in-venue marketing...
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Digital Video Boards Generate Impact Even on the Field
January 9, 2012

As technology advances, stadium video boards are improving in quality, size, and dominance, providing further opportunity for can't-miss entertainment and messaging to fans. As The New York Times outlines below, these screens are so high-quality and engaging that even...
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Settle in, Fans and Brands, for 2012 and Beyond
January 6, 2012 by Dave Kissel, President & CEO, InStadium

If you’re a sports fan and have held back on buying a new jersey of your favorite team, or game tickets, or face paint, don’t worry; it’s now safe to take the plunge on those purchases. 


2011 has been an exceptional, uncertain year on the labor side...
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A New Year, A New Look at Engagement
December 28, 2011 by PJ Ewing, SVP Sales, InStadium

Content is King.


Tired but true; truer than ever in my opinion.


But what does that mean?


It seems that every day we hear of new media vehicles that are...
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InStadium's Dave Kissel Talks to First Business Network about the Return of the NBA for Advertisers
November 29, 2011

InStadium President and CEO Dave Kissel is featured in First Business Network's segment "Hoop Dreams," which focuses on the resolution of the NBA...
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Can Social Media Become Marketing’s Crystal Ball?
November 22, 2011 by Dave Kissel, President & CEO, InStadium

While we’re still at the early stages of understanding social media and its impact, the new study by Optimedia suggests it may not be the “next big thing” in marketing many tout it to be.  Their findings, while initial, and as reported in the Wall Street Journal, suggest...
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"Conversation: Is A Sports Team a Media Vehicle?"
November 15, 2011 by Barrett Davie, EVP & Founder & Eric Smith, VP Venue Partnerships

A conversation between EVP & Founder Barrett Davie and Vice President of Venue Partnerships Eric Smith:


Barrett: I had an interesting discussion the other day with Mike Humes of the Memphis Grizzlies, and the notion of...
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A guy walks in to a hockey game...
November 8, 2011 by PJ Ewing, SVP Sales, InStadium

Team jersey - check.

Three good friends - check.

Early arrival for pre-show, warm-ups, player introduction, food, drink - check.


And what does he experience next? Well it is a...
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InStadium Brings on Eric Smith as VP, Venue Partnerships
October 28, 2011

Chicago, IL – October 28, 2011 – InStadium, a national live venue digital network, has tapped Eric Smith as Vice President of Venue Partnerships. Smith has spent the past 15 years working in amateur, collegiate, and professional sports, primarily in...
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InStadium Debuts in Nielsen Fourth Screen Network Audience Report; Dynamic Digital Media Company Delivers Advertisers 12.6 million Estimated Visits in Second Quarter
October 26, 2011

InStadium, a dynamic digital media network at live sports venues, provides an opportunity to engage with millions of consumers--and is now measured in the Nielsen Fourth Screen Network Audience Report. The most recent report lists InStadium as the eleventh largest video-based...
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InStadium Brings on Jeremy Kove as VP, Sales
October 4, 2011

Chicago, IL – October 4, 2011 – InStadium, a national, live venue digital network, has tapped Jeremy Kove as a new Vice President of Sales. Kove was previously leading West Coast sales at Pearl Media, LLC and prior to that spent ten years at Marvel...
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Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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