InStadium Debuts in Nielsen Fourth Screen Network Audience Report; Dynamic Digital Media Company Delivers Advertisers 12.6 million Estimated Visits in Second Quarter


October 26, 2011

InStadium, a dynamic digital media network at live sports venues, provides an opportunity to engage with millions of consumers--and is now measured in the Nielsen Fourth Screen Network Audience Report. The most recent report lists InStadium as the eleventh largest video-based national network for A18+ visits.

 

Chicago-based InStadium, a dynamic digital media network at live sports venues, announced its debut as the newest and only unwired network in the recently released Nielsen Fourth Screen Network Audience Report. The report, which revealed results for the second quarter, listed InStadium as the eleventh largest location-based national network for visits by adults 18 and older.

 

“Inclusion in the Nielsen Fourth Screen report, which is widely recognized as the industry gold standard for measuring location-based media, validates the size of our unwired audience and provides trusted metrics around emerging media networks. We are proud to be included,” said David Kissel, president and CEO of InStadium.

 

In a time when brands are trying to stand out from the media clutter to connect with consumers, stadiums offer a large, captive audience outside of the home.

 

“We offer the ability to deliver dynamic messaging on the incredible visual assets inside stadiums at tremendous audience scale, through the high definition, LED screens where fans see replays, game statistics and more. Fans expect and welcome messaging because it is an integral part of the entertainment experience of going to a game,” Kissel said.

 

The recent Nielsen quarterly report included measurement for 250 non-exclusive InStadium venues and achieved 12.6 million estimated visits offering significant reach to advertisers. InStadium can deliver television creative, interactivity and CRM. The company has worked with many blue chip brands to implement successful programs across categories.

 

Paul Lindstrom, senior vice president of Nielsen OnLocation said, “We’re pleased to have InStadium join the Nielsen Fourth Screen Network Audience Report. The InStadium unwired network provides an interesting way to reach a large audience of engaged consumers outside of the home.”

 

For more information about the Nielsen Fourth Screen Report, visit http://www.nielsen.com. For more information about InStadium, visit http://www.instadium.com.

 

About InStadium 
InStadium, a dynamic digital media network of more than 650 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York and Los Angeles. The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via high definition videos, LED screens and more. InStadium has worked with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, pharmaceutical, retail and restaurant industries. For more information, visit http://www.instadium.com.

 

About Nielsen 
Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit http://www.nielsen.com.



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Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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