A guy walks in to a hockey game...

November 8, 2011 by PJ Ewing, SVP Sales, InStadium

Team jersey - check.

Three good friends - check.

Early arrival for pre-show, warm-ups, player introduction, food, drink - check.


And what does he experience next? Well it is a lot more than smash mouth hockey.  Welcome to the hockey show. Think "The Biggest Show on Earth" and you have a good picture of what I am talking about.


In my most recent visit to The Staples Center I saw firsthand what has evolved in modern American sports, and it is dazzling.


It was a highly scripted experience highlighting new films (in my case, Sony's Jack and Jill), Konica Minolta products, local restaurant offers, with a healthy dose of crowd interaction. In my case the stadium was full (A good King's team has people in town excited) and the crowd was just as involved in the game as ever, yet it was wholly a new experience. Amidst the din of the enthusiastic crowd, you could clearly see the constant thread of media communication on one of the world's great video boards and on the LED rings. We all could tell that there were great efforts being made to gain our attention. And we didn't mind…in fact, we really liked it, just another part of the fun of going to a game these days.


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Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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