InStadium Brings on Jack Valente as SVP, National Business Development

February 21, 2012


Contact: Kate Boonstra


Chicago, IL – February 21, 2012 – InStadium, a national video network of professional and collegiate venues, has hired Jack Valente as Senior Vice President of National Business Development.   “We are thrilled to add Jack to our already strong team,” said Dave Kissel, InStadium’s President and Chief Executive Officer, “Like InStadium, Jack Valente is a game-changer.”


Mr. Valente is a seasoned marketing and media professional with significant career accomplishments as both an agency and media partner leader.  Prior to joining InStadium, Valente led the automotive planning teams at Mindshare New York, where he worked with Jaguar, Land Rover, and Mazda.  Valente, as VP Sales Manager at ESPN’s Detroit office, worked with brands such as GM, Ford, Chrysler, Goodyear, Progressive and P&G.  “Jack thoroughly understands the media landscape, and because he’s been on the front lines, he knows the challenges brands have today in breaking through to consumers.  Jack sees the power that InStadium can add as part of a brand’s media mix in delivering reach, impact and results,” said Kissel.


About his move to InStadium, Valente said, “This is a fantastic opportunity as the sports category continues to grow at a rapid pace and this platform truly reaches the passionate fan at our 500 venues nationwide.  Marketers from a variety of categories can benefit from reaching these important consumers in a highly receptive state of mind, with the best creative assets on the planet.”   Prior to his tenure at Mindshare and ESPN, Valente held leadership positions at MEC (Ford), DDB (McDonalds), Bozell (Taco Bell), Bates (Hyundai).


A strong addition to the growing InStadium team, Valente is based in Detroit, adding to InStadium’s existing offices in Chicago, Los Angeles, Minneapolis, and New York.


Jack Valente can be reached via or (313) 434 1762.





Founded in 2003, InStadium allows brands to reach up to 19 million high-spending, influential, and diverse adults a month in professional and collegiate sports stadiums across the country. InStadium’s advertising network of larger-than-life, high-definition video screens, with digital surround sound, and dynamic, full-color, animated LED crowd ribbons, reaches the fans in the stadium, 365 days a year.  InStadium is a Nielsen-measured video network.  Find out why more and more leading brands are using InStadium by visiting

Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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