Cynopsis Sports Media Selects InStadium’s Barrett Davie as a Finalist for Marketer of the Year

June 27, 2012


Contact: Kate Boonstra


Chicago, IL – June 21, 2012 – InStadium EVP & Founder Barrett Davie has been selected as a finalist in the Cynopsis Sports Media Awards for the award of Marketer of the Year. Davie is being recognized for his vision, expertise, and persistence through InStadium’s development as an unprecedented video network in professional and collegiate sports venues across the country.


To build this network, he worked with hundreds of key team management and marketing professionals to educate, design, and craft a vision for this network. Through this process, his vision was realized. InStadium is now an exclusive, nationwide network of 450+ live sports venues in more than 160 DMAs, providing brands with the opportunity to reach the most sought-after audience in the world via high-impact digital assets. Through the InStadium Network, brands are utilizing the most exciting new media opportunity for 2012 and beyond, achieving unparalleled consumer impact and results.


Additionally, Barrett Davie has brought professional and collegiate sports team leadership together to form the InStadium Team Advisory Council to better understand the issues confronting the industry and share new research and learning for the benefit of all constituents. This team is developing efficient solutions to unite the live sports community and present fans everywhere with a heightened stadium experience.


The award ceremony will be held in New York City on August 9th, 2012. Cynopsis will be awarding the best and brightest in sports media, with other finalists being selected from networks such as ESPN, NBC Sports, and CBS Sports, and leagues such as the NFL, NBA, NHL, and MLB.


About InStadium

InStadium, a dynamic digital video network of more than 450 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles.  The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via HD videos, LED screens, and more.  InStadium works with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, pharmaceutical, retail and restaurant industries. For more information, visit  


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Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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