America's Pastime


July 3, 2012 by Dave Kissel, President & CEO, InStadium

While we at InStadium continue to focus on the future of sports and its impact on marketing and media, John Rowady's recent article well frames the powerful roots of America's love affair with our favorite pastimes:

 

America's Pastime on MediaPost Marketing: Sports. 



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Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
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