A Look at Indexing the Fan Experience in the Stadium


July 11, 2012 by Mike Smith

Engagement in the stadium is dependent upon the quality of the fan experience. Luckily for marketers, sports teams hold the fan experience in the highest regard; the fans are the lifeblood of the organization, the ultimate benefactor. In line with this philosophy, each fan culture is unique. Yesterday's article from MediaPost begins to take a look at some of the factors which influence the fan experience and how coupling them may provide an index for each team’s impact within this area. Jon Last, President of Sports & Leisure Research Group, a partner of InStadium, outlines the theory in the write-up, found below.

 

Our First-Ever Fan Experience Ball Park Rankings on MediaPost



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InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
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