Robert Sherry Joins Instadium as SVP, National Business Development


August 16, 2012 by Mike Smith

FOR IMMEDIATE RELEASE                                                

 

Contact: Michael Smith

msmith@instadium.com

312.224.4166

 

Robert Sherry Joins InStadium as Senior Vice President of National Business Development

 

Chicago (Aug. 16, 2012) – Robert Sherry has joined InStadium, a national digital video network of professional and collegiate sports venues, as senior vice president of national business development. Sherry brings more than 25 years of experience in business development and media sales and marketing to the company.

 

“Bob Sherry is a proven builder of businesses across a wide spectrum of media and entertainment properties,” said Dave Kissel, president & CEO of InStadium.

 

Prior to joining InStadium, Sherry led integrated media sales teams at Time Inc., Businessweek, Reader’s Digest, Primedia, and SnagFilms, among others. Sherry also founded a branded entertainment agency that partnered with Fox, Viacom, and other clients to produce sponsored entertainment programming. Additionally, Sherry has held senior executive roles at several successful digital startups, including Valueclick. 

 

“Bob understands both the power of the InStadium audience and the impact InStadium can contribute to a brand's marketing plans. We are thrilled to have Bob lead InStadium's efforts on the West Coast,” said Kissel.

 

“'I’m excited to be joining such a strong team of media professionals who already represent such a high-impact media brand for marketers,” says Sherry. “What attracts me most is that InStadium delivers sight, sound, and motion to the largest screens in America – to truly engage consumers in live sports venues. I look forward to working with our marketing partners to help them benefit from our interactive media platform across more than 450 sports venues.” 

 

Throughout his career, Sherry’s broad multimedia experience has led him to collaborate with leading national brands and their agencies to build innovative, high-impact media programs to meet their specific marketing needs.

 

Robert Sherry will join InStadium’s Los Angeles office. He can be reached via rsherry@instadium.com or (313) 434-1762.

 

 

About InStadium

InStadium, a dynamic digital video network of more than 450 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles.  The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via HD videos, LED screens, and more.  InStadium works with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, pharmaceutical, retail, and restaurant industries. For more information, visit www.instadium.com.  



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Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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