MediaPost MediaDailyNews: "InStadium Uses Jumbo Screens As Ad Network"

October 25, 2012 by Mike Smith

Today's edition of MediaPost's MediaDailyNews includes a feature written by Karl Greenberg titled "InStadium Uses Jumbo Screens As Ad Network." In the article, Greenberg details InStadium's video network in sports venues nationwide and its critical position as a solution for marketers in the current media landscape. InStadium President & CEO Dave Kissel is interviewed and provides some key insight into InStadium's offering to the marketplace.


Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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