John O’Neill Joins InStadium as Senior Vice President, National Business Development

January 29, 2013 by Mike Smith

Contact: Michael Smith



Chicago (Jan. 29, 2013) – John O’Neill has joined InStadium, a national digital video network of professional and collegiate sports venues, as Senior Vice President of National Business Development. O’Neill brings more than 30 years of senior-level television industry sales experience to InStadium’s growing and exciting platform.


“John O’Neill’s immense experience in broadcast sports tells a story of effectiveness and success that makes it evident he will be a meaningful addition to the foundation of InStadium,” said Dave Kissel, President & CEO of InStadium.


Prior to joining InStadium, O’Neill developed the sales organization for the NHL Network, resulting in over 65 charter advertisers and the maintenance and growth of league advertising revenues. He was instrumental in introducing multi-year corporate partners to the league and helped the transition of the media assets of the NHL to the NBC Sports Group. O’Neill also created the sports sales division for DirecTV, focusing on NFL Sunday Ticket and CBS’s Mega March Madness, and introduced the first interactive mosaic screen association with the USGA's and ESPN’s telecasts of the U.S. Open Golf Championship. O’Neill also served 10 years as Manager, Media and Marketing Partnerships at FOX Sports Net, developing the three distinct national unwired Home Team networks featuring MLB, NBA, and the NHL. He began with CBS and then served as Manager Daytime Sales for ABC.


“John believes in the advantage that InStadium brings to marketers in making media plans more efficient and impactful. We are thrilled to have John lead our efforts in New York and the East Coast,” said Kissel.


“I look forward to utilizing my myriad of contacts to associate brands with InStadium's exclusive, well-thought-out, and measured video network on the large HD in-venue video display screens which continually get bigger and bigger,” said O’Neill. “Combining traditional sight and sound and reaching sports fans on the biggest screens in what InStadium deems 'America's biggest living rooms,' the stadiums themselves, is the perfect environment for television advertisers to complement their audience watching at home.”


Numerous organizations have benefited from O’Neill’s vision for marketing in the broadcast realm, allowing him to build robust, successful frameworks for brands to solve marketing problems.


John O’Neill will join InStadium’s New York office. He can be reached via


About InStadium

InStadium, a dynamic digital video network of more than 450 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles.  The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via HD videos, LED screens, and more.  InStadium works with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, pharmaceutical, retail, and restaurant industries. For more information, visit  

Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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