Pat Coyle Joins InStadium as Senior Strategic Advisor – Fan Experience


April 23, 2013 by Karlin Linhardt

Chicago (April. 23, 2013) – Pat Coyle has joined InStadium, a national digital video network of professional and collegiate sports venues, as Senior Strategic Advisor – Fan Experience. Coyle brings more than 15 years of industry leading experience innovating on the digital edge of team sports in America.

 

“From the birth of the Web in ’90’s, through the emergence of social media and mobile platforms, Pat has been a leader in understanding new media technologies for the sports industry,” said Barrett Davie, Founder & EVP of InStadium. “Pat understands sports fans, their behavior, and how to attract and engage fans with enhanced game day experiences.”

 

Pat broke into sports back in 1997 when he joined the Indianapolis Colts as Director of Marketing. During his tenure he helped the franchise achieve 4x growth in digital sponsorship revenues and established the Colts as a valuable marketing partner for sponsors. Under his watch the team broke new ground in social media with the first-of-its-kind, team-branded online fan community, MyColts.net, and the (still) one-of-a-kind Colts-branded high school site, MyIndianaFootball.com.

 

Pat left the Colts in 2008 to form his own consulting firm, Coyle Media. Since then Pat has counseled dozens of sports properties across the NFL, NBA, NHL, NASCAR, PGA TOUR, NCAA and beyond. During this time his Sports Marketing 2.0 conferences have catalyzed the industry, and helped to establish Pat as a leader both in the U.S. and abroad.

 

“Pat provides InStadium with more firepower to create deeper fan engagement and a better experience for attendees on game day. His efforts will be critical to supporting our 450+ team network partners, and increasing the value proposition for brands who want to reach consumers on game day,“ said Davie.

 

"Improving the fans' game day experience is critically important to the industry, and InStadium is taking the lead in charting a vision for the future. I am excited to be a part of the InStadium team,” said Coyle.

 

Pat’s vision for the future of the second screen and true fan engagement makes him a great partner for InStadium.

 

Pat Coyle will join InStadium’s Chicago office. He can be reached via pcoyle@instadium.com.

 

About InStadium

 

InStadium, a dynamic digital video network of more than 450 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles. The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via HD videos, LED screens, and more. InStadium works with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, retail, and restaurant industries. For more information, visit instadium.com.

Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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