InStadium Hires Pat Coyle as Vice President of Audience Platforms


October 15, 2013 by Lee Syrjanen

Chicago (October 15, 2013) - InStadium is excited to announce its recent hire of Pat Coyle, who is moving from the role of Senior Strategic Advisor to the full time position of Vice President of Audience Platforms. Within this role, Coyle will lead InStadium’s effort to leverage technology, enhance fan experience and drive value for InStadium and its ecosystem partners. Coyle’s proven background in building, scaling, and implementing new technologies in the sports market will help ensure InStadium’s continued growth.

Coyle comes to InStadium with 16 years of experience in the sports world. Most recently, he ran his own company, Coyle Media, where he counseled dozens of sports properties across the NFL, NBA, NHL, NASCAR, PGA TOUR, NCAA, and beyond. Coyle previously spent 11 years with the Indianapolis Colts as Director of Marketing.

“We’ve been fortunate to get to know Pat as we’ve worked together on a number of strategic initiatives over several months,” said Barrett Davie, InStadium’s EVP and Founder. “He is an incredible person, smart, action-oriented, and very highly regarded by those professionals in the industry who are focused on enabling and enhancing game day experience. It will be awesome to have him on board full time!”

Within the new role, Coyle’s responsibilities include expanding InStadium’s content and revenue strategies from planning to execution. Coyle will also be responsible for continuing the testing and implementation of InStadium’s mobile strategy, developing and executing InStadium’s technology stewardship plan, and overseeing the roll out of new content management networks. In addition, Coyle will play a large role in building and managing InStadium’s partner ecosystem to solidify and expand relationships with teams.

Coyle’s experience and vision make him an optimal addition to the InStadium team and integral part of the company’s future.

Pat Coyle can be reached via pcoyle@instadium.com.

About InStadium

InStadium, a dynamic digital video network of more than 450 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles. The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via HD videos, LED screens, and more. InStadium works with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, retail, and restaurant industries. For more information, visit instadium.com.



Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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