Reggie Riley Joins InStadium as Chief Revenue Officer

October 23, 2013 by Lee Syrjanen

Chicago (October 23, 2013) - InStadium is pleased to announce the hiring of senior ad industry executive Reggie Riley as the company’s Chief Revenue Officer. Mr. Riley will lead business development and sales initiatives from the company’s Chicago headquarters.

Mr. Riley joins InStadium with a track record of 20+ years of successful sales and business-building at blue-chip media companies, including Google and The Wall Street Journal. Most recently, Mr. Riley was the strategic revenue leader for Google’s Financial Services and Insurance categories, where he delivered double-digit sales growth for more than two years.

“Reggie’s experience is the perfect fit for InStadium,” said Dave Kissel, InStadium CEO. “He understands the synergy between traditional and new media platforms, which defines our company’s unique role in the 21st Century media plan. Today the most important consumers are the hardest to reach effectively through traditional media, and InStadium has those customers. We’re excited to have Reggie bring that insight and InStadium’s unparalleled advertising effectiveness to our brand partners.”

Prior to Google, Mr. Riley managed high-performing multi-media sales teams for the Wall Street Journal properties (Dow Jones) in both Chicago and Dallas, and for Time, Inc.’s Fortune Magazine Group. He began his career in account management at two of the most innovative and legendary Chicago ad agencies: Hal Riney & Partners, and Ogilvy & Mather.

“InStadium is the innovative exception that proves the rule,” said Riley. “This one-of-a-kind network delivers the biggest, most valuable, engaged audiences just as the rest of the media world is fragmenting with distracted viewers. The future of InStadium is bright, and I’m thrilled to have the opportunity to join this team.”

Riley’s appointment comes as InStadium completes another successful year of growth for the company. Mr. Riley can be reached at

About InStadium

InStadium is a national video network of more than 450 pro and college sports venues, based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles. InStadium uses the industry's most powerful digital communications assets to deliver advertising and entertainment content that enhances the fan experience, and provides proven superior marketing results for advertisers with the most important and elusive consumers in all brand categories. For more information, visit

Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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