InStadium's Pat Coyle Moderates Panel at Ivy Sports Symposium

November 22, 2013 by Lee Syrjanen

Pat Coyle, VP Audience Platform moderated a panel discussion, "In-Stadium Innovations," at the Ivy Sports Symposium at Harvard Law School today.

The discussion focused on the importance of the live in-stadium experience within sports properties. Content touched on everything from video boards to how older stadiums can keep up with the ever changing landscape of technology.

"Innovation is a process that requires the entire organization," says Coyle. "With top executives participating from design, finance and operations, our stadium innovation panel was the perfect storm. We had a ripping discussion and lively participation from the audience. All in all a great day in Cambridge!"

The Ivy Sports Symposium is a annual student-run conference that gathers sports industry leaders to share ideas and thoughts with students and peers.

Pictured above: Pat Coyle (center) is flanked left to right by Dennis Robinson, COO Port imperial Racing, Doug Behar, VP Operations New York Yankees, Alex Sugarman, SVP Strategy Chicago Cubs & John Sergi, Chief Design Officer Centerplate.

Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
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